An elevator pitch is pretty simple. It’s a matter of conveying what you do and why the person on the other end of the conversation should care. An extended pitch, however, typically has a specific purpose. You are trying to get an investor, sell your product, or are asking someone to carry your product in their retail establishment.
For today’s assignment, I developed some talking points that might help a local bookshop understand who A.D. White is, what he writes, and why they should carry it.
I also developed a price list marketing collateral piece as a “leave behind”.