An elevator pitch is pretty simple. It’s a matter of conveying what you do and why the person on the other end of the conversation should care. An extended pitch, however, typically has a specific purpose. You are trying to get an investor, sell your product, or are asking someone to carry your product in their retail establishment.
For today’s assignment, I developed some talking points that might help a local bookshop understand who A.D. White is, what he writes, and why they should carry it.
I also developed a price list marketing collateral piece as a “leave behind”.
Rarely do entrepreneurs get the chance to say their entire elevator pitch. Most of the time, our lives are conversational. To that end, I’ve recorded two versions of A.D. White’s author elevator pitch. One that is more conversational and conducive to the way humans actually speak to one another and a second version from which the conversation is built.
It is still a great idea to write a few full sentences for your elevator pitch and use those sentences as talking points, should the opportunity be more conversational.
A.D. White is standing in line for the bar at a local event for the United Way. It’s a young professionals group called Highland Circle, and everyone is eager to network and make new professional friends. The guy standing slightly behind and to the left of A.D. says, “Hi I’m Todd, I work for Home Trust Bank, what do you do?”
A.D. extends his hand and says, “I tell stories.”
“Oh, yeah?” Todd says, “How do you make a living at that?”
A.D. replies, “Well Todd, I write urban fantasy fiction novels set right here in Asheville, and other parts of North Carolina.”
“That’s cool.” Todd says, “what exactly is urban fantasy?”
“Urban fantasy is a genre where modern cities and times collide with the monsters and mythical beings from the stories you grew up with” A.D. replies.
“You mean like vampires and werewolves?” Todd asks.
“Yeah, Todd. Those are great examples. In fact, my book series set here in Asheville is called Asheville Hustle, and the first book is a mafia vs. vampire story with plenty of gunfire and intrigue all set with the backdrop of places you know around town” A.D. replies.
By now A.D. and Todd have reached the front of the line, and it’s time to order. Todd says, “Hey before I lose you in the crowd, do you have a card? My brother-in-law loves this kind of book and just visited us here in Asheville, I’d like to get him a copy”.
A.D. says, “Sure man, here’s my card. Feel free to look me up on my Amazon seller page or follow me on Instagram. I have a couple of book signings coming up if you want to swing by, I’ll sign a copy for him”.
The two men grab their beers and go their separate ways.
Full Elevator Pitch:
“My name is A.D. White. I tell stories. I write urban fantasy fiction novels set right here in Asheville, and other parts of North Carolina. Urban fantasy is a genre where modern cities and times collide with the monsters and mythical beings from the stories you grew up with, like vampires and werewolves. My book series set here in Asheville is called Asheville Hustle, and the first book is a mafia vs. vampire story with plenty of gunfire and intrigue all set with the backdrop of places you know around town. Here’s my card. Feel free to look me up on my Amazon seller page or follow me on Instagram. I have a couple of book signings coming up if you want to swing by, I’ll sign a copy for you personally or can work out a wholesale price for your business to sell locally”.
Several times in the past, Mission Hospital’s Volunteer Engagement Team has hosted an event in support of Ryan’s Case for Smiles, Miles of Pillowcase Smiles campaign. One of our very own volunteers, Wendy Klemann, is very active in this organization. All of the pillowcases from our Western North Carolina Chapter of Ryan’s Case for Smiles, bring smiles all year long, to pediatric patients fighting serious illnesses and their siblings at Mission Children’s Hospital. On August 3rd, we will be sewing even more miles of smiles as we will be hosting a summer pillowcase sewing day!
You are invited for a drop-in sewing event:
When?: Friday, August 3, 2018, from 9:00am to 6:00pm (drop-in; 1 case takes less than 1 hour to produce)
Where?: Mission Hospital in Asheville, NC: St. Joseph’s Campus, 2nd Floor in the Quality Room (just outside the cafeteria)
Doing What?: Sewing brightly colored, child-friendly pillowcases for PEDS patients and their siblings.
Instruction:This pattern is very simple to make, and no sewing experience is required, just a desire to bring a smile to a child! Several experienced sewers will be around to help teach. Nancy Critcher-White will be presenting a brief tutorial that will be recorded for any home sewers that would like to contribute to the cause on an ongoing basis.
Multiple sewing machines will be available and ongoing assistance will be provided. If you would like to bring your own sewing machine you are more than welcome to do so.
We will have some fabric available, but if you would like to bring your own or pick out your own fabric, you will need a kid-friendly fabric, 100% cotton. Each pillowcase requires ¾yard for the body of the case and 1/3 yard for a coordinating band at the top. Walmart and JoAnn have so many cute children’s fabrics, reasonably priced. Holiday prints, (Halloween, Thanksgiving, Christmas) are all perfectly fine.
To learn more about Ryan’s Case for Smiles, check out their website at www.caseforsmiles.org. Not only does this organization provide pillowcases for children, but it provides resources and support for parents, caregivers and healthcare workers as well.
Join A.D. White author of urban fantasy novel series, Asheville Hustle, for a drop-in book signing and launch party for book one. A limited number of books will be available for purchase by cash or check.
Light snacks will be served and great beer, wine, and non-alcoholic drinks are available for purchase at the bar.
Habitat offers free off-street parking around back.
Party is 3pm-5pm
Habitat is open 2pm-6pm on Sundays if you want to come early or leave late.