What Are You Looking at!?

As an entrepreneur you try your best to find out what’s on your customer’s minds. You send them surveys and ask them for suggestions. You might even incentivize their spending through a loyalty program like a discount card or frequent shopper bonus. So, what would you do if someone told you that you could study their behavior by installing cameras in your shop displays?

In an article for The Atlantic, Sidney Fussell exposes how Walgreens has launched “smart coolers” in major cities across the United States. These refrigerated cases can scan your buying behavior as you look upon the selection in a drink case. The author describes this as “new tech that turns your purchases, your movements, even your gaze, into data”. The main purpose of these cases is to figure out if the way a drink company, for instance, markets or displays a product influences the demographics they are targeting.

Fussell goes on to explore the legal implications of using technology that requires facial recognition as it is outlawed in several states. He also points out that this type of “smart cooler” is only one of many emerging technologies that aim to study consumers in their native retail environments.

How long before creative entrepreneurs can afford to use such technology?

Author: strengthsfocusedintrapreneur

Experienced Human Resources, Engagement, and Leadership professional with a demonstrated history of working in the hospital & health care, and retail industries. Skilled in HR consulting, project management, HR IT systems administration, team leadership, conflict resolution, HR policies, training/facilitating, talent development & placement, and relationship building. I practice very progressive HR methods and utilize strengths based talent strategies. I am committed to the professional development of others and value life long learning.

One thought on “What Are You Looking at!?”

  1. Well, Nancy, this kind of creeps me out a little bit. I hear “Big brother is watching” in the back of my mind and let out a little gasp! I imagine your final question is poised to make the reader feel your sarcasm?
    All creepies, sarcasm, and privacy laws aside, I imagine this is a marketing dream come true.
    Let’s wait and see how this all rolls out before we invest our startup cash in “smart coolers.”
    JOY

    Liked by 1 person

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