Rarely do entrepreneurs get the chance to say their entire elevator pitch. Most of the time, our lives are conversational. To that end, I’ve recorded two versions of A.D. White’s author elevator pitch. One that is more conversational and conducive to the way humans actually speak to one another and a second version from which the conversation is built.
It is still a great idea to write a few full sentences for your elevator pitch and use those sentences as talking points, should the opportunity be more conversational.
As a note, I am not A.D. White; I’m his business manager. This is A.D. White.
Conversational Pitch:
A.D. White is standing in line for the bar at a local event for the United Way. It’s a young professionals group called Highland Circle, and everyone is eager to network and make new professional friends. The guy standing slightly behind and to the left of A.D. says, “Hi I’m Todd, I work for Home Trust Bank, what do you do?”
A.D. extends his hand and says, “I tell stories.”
“Oh, yeah?” Todd says, “How do you make a living at that?”
A.D. replies, “Well Todd, I write urban fantasy fiction novels set right here in Asheville, and other parts of North Carolina.”
“That’s cool.” Todd says, “what exactly is urban fantasy?”
“Urban fantasy is a genre where modern cities and times collide with the monsters and mythical beings from the stories you grew up with” A.D. replies.
“You mean like vampires and werewolves?” Todd asks.
“Yeah, Todd. Those are great examples. In fact, my book series set here in Asheville is called Asheville Hustle, and the first book is a mafia vs. vampire story with plenty of gunfire and intrigue all set with the backdrop of places you know around town” A.D. replies.
By now A.D. and Todd have reached the front of the line, and it’s time to order. Todd says, “Hey before I lose you in the crowd, do you have a card? My brother-in-law loves this kind of book and just visited us here in Asheville, I’d like to get him a copy”.
A.D. says, “Sure man, here’s my card. Feel free to look me up on my Amazon seller page or follow me on Instagram. I have a couple of book signings coming up if you want to swing by, I’ll sign a copy for him”.
The two men grab their beers and go their separate ways.
Full Elevator Pitch:
“My name is A.D. White. I tell stories. I write urban fantasy fiction novels set right here in Asheville, and other parts of North Carolina. Urban fantasy is a genre where modern cities and times collide with the monsters and mythical beings from the stories you grew up with, like vampires and werewolves. My book series set here in Asheville is called Asheville Hustle, and the first book is a mafia vs. vampire story with plenty of gunfire and intrigue all set with the backdrop of places you know around town. Here’s my card. Feel free to look me up on my Amazon seller page or follow me on Instagram. I have a couple of book signings coming up if you want to swing by, I’ll sign a copy for you personally or can work out a wholesale price for your business to sell locally”.
https://www.amazon.com/A.D.-White/e/B07FC3H1Y3/ref=sr_ntt_srch_lnk_1?qid=1532811263&sr=8-1
Blue Ridge Mtn Mama 
Hi Nancy,
I love how you made your full elevator speech into a conversational narrative. It flows and it realistically narrates how a potential conversation could go. I think keeping both versions in mind in real life, can allow you to be adjustable depending how the conversation goes.
Great job!
Kari
LikeLiked by 1 person
Hey Nancy,
I think that taking the approach you did for this work was excellent. I was definitely intrigued by the networking aspect of delivering your brand and getting more attention towards your brand image. It is certainly interesting to see how you and your husband’s branding has come to form. The book looks great and I think that it is certainly marketable. Good job and keep up the hard work!
LikeLiked by 1 person